While the natural hair movement has driven sales of styling products in the Black haircare market in recent years, today, consumers are getting back to the basics. New research from Mintel reveals that shampoo sales among Black consumers are expected to grow 7.3% to reach an estimated $473 million in 2017, the largest percent growth seen in the category in the last five years. What’s more, between 2015-17, Black consumer expenditure of shampoo increased 13 percent—the most growth seen among all ...